SWANSEA ANNOUNCE SOCIAL MEDIA BOYCOTT
After referencing the ugly sight of racism earlier in the week, it comes as a no surprise that more instances have happened since Monday’s article and with Ivan Toney, Trent Alexander-Arnold and Naby Keita all having to deal with anti-social digital behaviour, it is a problem that is not going away.
A problem that needs to be met head on and although this is largely society's problem, football must do their bit to meet it head on and with the steps that Swansea City are prepared to take, the beautiful game is at least beginning to fight back.
Because the South Wales outfit have announced that they will be boycotting all their social media channels from 17:00 BST today (April 8th) and will not be updating their feeds for the next seven days.
They have taken this step of solidarity, after several players have received online abuse in the past couple months and such a move shows that they are ready to support the likes of Jamal Lowe, Ben Cabango and Yan Dhanda.
Of course, Swansea City will be prepared to back anyone who wears their colours and anybody of any colour at the same time and it is this forthcoming action, that sends a stern message of enough is enough.
With such an announcement the Swans have followed in the footsteps of Thierry Henry, as the former Arsenal and Barcelona forward has switched of his accounts because of ongoing racist abuse and now talks are in place for a wider boycott.
A boycott that could see the England squad turn off their social accounts across the length of this summer’s European Championship and such an idea, is one that has been warmly received by Henry himself.
Although turning such accounts off certainly sends a message, it can only be considered a small part of how this issue can be dealt with and ultimately, it should not be down to the likes of Thierry Henry and Swansea to enter the dark.
Why should they be punished due to the lack of action elsewhere? And why should they have to go quiet because of the racism that is being continually dished out? Two questions that the likes of Facebook, Twitter and Instagram can not provide the answers to.
Ultimately, although switching off certainly sends a message and ignites the debate once more, it does mean that in a sense the racists have won, as their heinous actions force others away from such platforms.
However, those platforms run on the concept that content is king, content that comes from football clubs updating their feeds to their fans and if you were to remove such output, overall engagement and advertising spend would soon see a huge decrease.
Which means, the stand off may need to be longer and more of a financial hit for the likes of Jack Dorsey and Mark Zuckerburg to truly take notice. Because when you strip everything else away, it is money that always talks loudest in the end.